BareNecessities.com launches a catalog

BareWeb Inc., which owns and operates lingerie, underwear and sleepwear retailer BareNecessities.com, is getting into the catalog business.

The company, No. 227 in the , will print and mail 300,000 copies of a new 32-page catalog by the middle of May, says BareWeb vice president of marketing and business development Dan Sackrowitz. “We see this catalog as a new way to brand with the customer,” he says.

The company will market the catalog with targeted e-mail campaigns generated from its database of more than one million customer names. To better coincide with the e-commerce portion of its business, the BareNecessities.com catalog will also feature prominent images of the home page throughout the book and contain copy that emphasizes easy online ordering, says Sackrowitz.

“The web is our primary sales driver, but a catalog will generate new sales,” he says. An online version of the new catalog using technology provided by ShopLocal will be posted on BareNecessities.com, Sackrowitz says.

BareWeb, which also operates two stores, plans to print and mail as many as 1 million catalogs this year, Sackrowitz says. “We’ve been in business for a decade and we just doubled our fulfillment capacity. We have the infrastructure to launch a catalog.”
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